“don’t leave it up to chance to make sales. Understand who is buying the images you’re shooting, and make sure your marketing plan includes them. This might mean building a clientele and licensing directly. It might mean moving to footage. It might mean none of the above. Like so many creative endeavors in life, the best creatives aren’t necessarily the ones who succeed. The average photographer with superior business sense will continue to dominate.”
This is quoted from Allen Murabayashi’s blog on photoshelter website. He is referencing Getty pulling out of the wholly owned content creation division of their company and the stock industry in general. This message however is universal!
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