Business of Photography

Here are the downloads from class yesterday. The syllabus is also in the templates page.

It’s great to have you in class again; I enjoyed meeting a few new new students. Looking forward to a wonderful fall session.

For next week; an article review and the Myers Briggs Personality profile. Please write me or post your questions and comments here. Thanks

mp301_marketing-and-promotion_syllabus_f081

mp301_mkg_wk1_f081

Myers Briggs Personality profile

Explanation of personality profiles

All Good Wishes, Ric

Here is the overview to a business plan we discussed in class

photography-business-doc

Here are the links to some Photo District News articles about estimating.

How Photo Schools Train Tomorrow’s Pros

March 8, 2007

http://www.pdnonline.com/pdn/esearch/article_display.jsp?vnu_content_id=1003556079

Create/Estimating 101

Almost every big advertising job is subject to a triple bid these days.

Nov 2, 2005

http://www.pdnonline.com/pdn/search/article_display.jsp?vnu_content_id=1001392098#

Estimating Tips: Making The Triple Bid Work For You

Nov 2, 2005

-David Walker

http://www.pdnonline.com/pdn/esearch/article_display.jsp?vnu_content_id=1001432772

Estimating And Producing The Shot: It’s In The Details

Nov 17, 2005

http://www.pdnonline.com/pdn/esearch/article_display.jsp?vnu_content_id=1001524161

Reps and Photographers: Creating A Marriage That Works

Aug 4, 2005

-Jay Defoore

http://www.pdnonline.com/pdn/esearch/article_display.jsp?vnu_content_id=1001009352

Also attached is a pdf of my ric-estimating-worksheets.

Looking forward to seeing your final presentations.

Ric

Some of you will remember Amanda Koster and salaam garage show at the Annex Gallery.

Amanda has a book out soon and a booksigning event on September 18th. Here are the links

Attached is the event info, and here is a link to the event:
http://www.bennetthastings.com/author.php?author_id=38

Info about my new book:
http://www.bennetthastings.com/author.php?author_id=38

Hi all

Hope you all had a wonderful Labor Day. I am missing our class and looking forward to class on monday.

We have only Sept 8 and Sept 15 so you all should be very very close to completion of your business plans. Anyone who would like to present their final plan on Monday the 8th may do so. My expectation is a powerpoint presentation of some kind illustrating the highlights in your business plan.

A few of you have sent rough drafts and had me look at works in progress. You may continue to send me drafts; though I would prefer to start seeing final papers and presentations.

We will discuss estimating and invoicing this week as well.

All Good Wishes, Ric

Hi all.

Finally getting my legs underneath me. I have been through everyone’s papers submitted and posted mid terms. By and large I am pleased. Still waiting to see a fair number of marketing plan drafts, but all in all excited about participation from all of you in the class discussion thus far.

Take a look at the estimates sheet in the downloads section, work on them to the best of your ability and will discuss this next week in class.

Turn in your marketing sections of your biz plan ASAP.

Here are the links Melinda has requested you have access too from your class today. Looking forward to seeing everyone on Monday next week.

All Good Wishes, Ric

Swannie interview, http://maceditionradio.com/index.php?module=Pagesetter&func=viewpub&tid=3&pid=127

Amanda Marsalis
http://www.brightcove.tv/title.jsp?title=1173350837

Here is some material to review before class next Monday.

There is a marketing Audit report of Starbucks that gives you an example of the components and strategies in a marketing mix. Think about how you can fill in the sections for your business in the photography industry as you read through this.

The Powerpoint is from a friend and instructor. It’s long, and covers lots and lots of information. Please spend some some time with this. Again think about applying the principles presented to your business, about your ideal customers, your business strategy, and your specific tactics necessary for your success.

Post any questions or comments here.

Thanks, Ric

marketing-audit-example

marketing_kositsky

Welcome to the summer Business of Photography class. Lots of information and updates will be presented here, as well as the opportunity to help eachother with the process of researching and writing a business plan.

mp218_business-of-photography_syllabus_su08

Here is the information promised about writing your Senators and Congressmen about the orphan Works legislation under review.

LETTER FOR NON ASMP MEMBERS.

• If you live in the House Judiciary Committee member’s districts, write to them with this letter, but please remove the statement that you are an ASMP member.  Check to see if your Representative is on the list below, if so, please take action.  http://asmp.org/news/spec2008/model_letter_HR5889.php
• Everyone, please write your Senator to tell them to vote “no” unless and until it contains the same protections for us that the House bill has. A sample letter is listed here, and again, be sure to remove the ASMP member comment.  http://www.asmp.org/news/spec2008/model_letter_S2913.php

To find your Representatives and Senators and their contact info, go to http://www.visi.com/juan/congress/

As promised, here is a snapshot of Ian at the Mexican Restaurant with a hat. I am sorry to say they changed it from the gaudy red velvet hat with the fringe on the edges.